Bespoke software development for London businesses

No - we work with clients across the UK and internationally. However, our North London base makes us particularly accessible for London businesses who value local partnership.

For clients outside London, we use video conferencing for regular communication and can travel for important meetings when needed. The quality of our work is the same regardless of location.

We're competitively priced for London. Small automations start from just £2,000, and most growing businesses invest £15,000 to £75,000. We offer fixed-price quotes that protect your budget, so you know exactly what you'll pay before we start.

Unlike agencies that bill hourly and leave you guessing about final costs, we provide clear pricing upfront. Many clients find this budget certainty more valuable than chasing the lowest hourly rate, which often leads to unexpected overruns.

Yes, we work with both. London's startup ecosystem is thriving, and we regularly help early-stage companies build their first products.

For startups, we often start with MVP development - building the minimum viable product needed to validate your idea and attract investment. For established businesses, we typically work on more comprehensive systems or integration projects. Our fixed-price approach works well for both.

We can typically arrange an initial discovery meeting within a week. After that, project timelines depend on our current workload and your requirements complexity.

Most projects begin development within 2-4 weeks of initial contact, once we've completed discovery and you've approved our fixed-price quote. If you have urgent requirements, let us know and we'll do our best to accommodate.

With our fixed-price model, you're fully protected, regardless of project size.

Many London agencies charge hourly, leaving you exposed to overruns. We work differently: if we underestimate the work, we absorb the difference, not you. Industry research shows that only 59% of IT projects stay within budget, with average overruns of 75%. One in six projects exceeds 200% of the original estimate. That's why we invest heavily in upfront discovery, often conducted face-to-face at our North London office, so we can offer fixed prices with confidence.

London's freelance developer market is competitive, with day rates typically ranging from £400 to £700. For smaller projects, a freelancer can work well.

But for business-critical software, an agency provides a complete team. Not just developers, but designers, QA testers, and project managers. If someone is ill or leaves, work doesn't stop; we have backup. We carry professional indemnity insurance, handle IR35 compliance for you, and offer ongoing support contracts. London freelancers also carry single-point-of-failure risk: if they become unavailable, your project stops entirely. With an agency like ours, work continues regardless.

Yes, and we recommend it. Our office at Prospect House (N20 9AE) has a dedicated meeting room set up for discovery workshops, design reviews and stakeholder sessions.

The room has whiteboards, a large display for screen-sharing or presenting wireframes, video conferencing for remote stakeholders, and refreshments. Most clients find that the discovery and design phases benefit most from being in the room together. After that, fortnightly progress reviews work well over video call. We're a short walk from Totteridge & Whetstone tube on the Northern line, with parking available nearby.

From our North London office to most Central London business districts is 30 to 45 minutes door to door by tube.

Typical journey times from Totteridge & Whetstone (our nearest station): around 25 minutes to King's Cross, 35 minutes to Liverpool Street, 35 minutes to Bond Street and 40 minutes to London Bridge. We're happy to come to your office for kick-off meetings, key milestones or stakeholder sessions where being in the room matters. For day-to-day collaboration we use video calls, which most clients find more productive than recurring on-site visits.

Yes. London is a major startup hub and we regularly work with companies at seed and Series A, particularly in FinTech, HealthTech and PropTech.

For early-stage companies the conversation usually starts with what's the minimum viable product needed to validate the idea, demonstrate traction or unlock the next funding round. We can deliver MVPs from £25,000 with a clear path to scale once product-market fit is proven. We're comfortable working with founders, technical co-founders and CTOs, and we explain technical decisions in plain English when there's no internal technical lead. We're not the right fit for pure equity-only arrangements, however.